{"id":963,"date":"2025-07-24T13:50:04","date_gmt":"2025-07-24T13:50:04","guid":{"rendered":"https:\/\/bike76-va.vt.domains\/home\/?p=963"},"modified":"2025-07-24T13:51:40","modified_gmt":"2025-07-24T13:51:40","slug":"dr-pepper-rural-retreat-and-route-76","status":"publish","type":"post","link":"https:\/\/bike76-va.vt.domains\/home\/uncategorized\/dr-pepper-rural-retreat-and-route-76\/","title":{"rendered":"Dr Pepper, Rural Retreat, and Route 76"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">by Grace Kostrzebski<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">July 24, 2025<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"534\" src=\"https:\/\/bike76-va.vt.domains\/wp-content\/uploads\/2025\/07\/Morrison_Drug_Store_1890.jpg\" alt=\"\" class=\"wp-image-964\" srcset=\"https:\/\/bike76-va.vt.domains\/wp-content\/uploads\/2025\/07\/Morrison_Drug_Store_1890.jpg 972w, https:\/\/bike76-va.vt.domains\/wp-content\/uploads\/2025\/07\/Morrison_Drug_Store_1890-300x165.jpg 300w, https:\/\/bike76-va.vt.domains\/wp-content\/uploads\/2025\/07\/Morrison_Drug_Store_1890-768x422.jpg 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Wade Morrison needed a job. And, no one would hire him. He was desperate \u2013 feeling rejected and frustrated. Living in a small, southwestern community in Virginia, it felt like everybody else had found their niche except him. Then one day, Dr. Charles T. Pepper decided to give him a chance. Pepper hired Morrison as his medical assistant, giving him a start in the pharmaceutical business. Morrison would take this experience and move westward \u2013 starting his own pharmacy in Waco, Texas. Later, Chares Alderton would come to him with a recipe for a tasty soft drink. Morrison would purchase the recipe and name this soft drink \u201cDr. Pepper\u201d to pay homage to the man who gave him an opportunity when no one else would. Thus, Dr Pepper, the soda brand, was born.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or at least, that\u2019s one version of the story. In another story, Morrison was pining after Dr. Pepper\u2019s daughter, Ruth. Dr. Pepper refused to let the two marry for \u201cinsert the storyteller\u2019s favorite reason here.\u201d Morrison \u2013 heartbroken \u2013 moves out west to Texas, purchases the recipe for Dr Pepper, and names the soft drink after the man whose daughter he longed to marry. Perhaps, Dr. Pepper invented the original recipe for the soft drink, and Morrison \u2013 his assistant \u2013&nbsp; stole the recipe and brought it to Texas. But, this is all largely hearsay. No one knows for sure.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"224\" src=\"https:\/\/bike76-va.vt.domains\/wp-content\/uploads\/2025\/07\/Charles_T_Pepper.jpg\" alt=\"\" class=\"wp-image-969\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We just know some basic facts. Charles T. Pepper studied medicine at the University of Virginia, and practiced medicine as a doctor in Rural Retreat, Virginia. His daughter, who was supposedly Morrison\u2019s love, was eight-years-old by the time Morrison moved to Texas. Wade Morrison lived in Christiansburg, VA until the 1880s when he decided to move west. In the 1880s, Charles Alderton invented a recipe for a delicious soft drink. He then sold this recipe to Morrison who owned a pharmaceutical company in Waco, Texas. This drink was known as a \u201cWaco\u201d until Morrison decided to name the drink \u201cDr Pepper.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"465\" src=\"https:\/\/bike76-va.vt.domains\/wp-content\/uploads\/2025\/07\/Dr-Pepper-Lion.jpg\" alt=\"\" class=\"wp-image-960\" srcset=\"https:\/\/bike76-va.vt.domains\/wp-content\/uploads\/2025\/07\/Dr-Pepper-Lion.jpg 700w, https:\/\/bike76-va.vt.domains\/wp-content\/uploads\/2025\/07\/Dr-Pepper-Lion-300x199.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We also know that \u201cpepper\u201d had been used to mean \u201cspirit\u201d and \u201cenergy\u201d since the 1840s. In addition, it was common practice to name soft drinks with the prefix \u201cDr.\u201d as they were seen as medicinal. The early marketing for Dr Pepper frequently includes \u201caids digestion and restores vim, vigor, and vitality\u201d as a selling point for the soft drink. Of the many origin stories for the name of Dr Pepper, there\u2019s no true, definitive answer. The story behind the name may be as complex as a movie plot or as simple as a common slang term. Whatever the truth may be, the real reasoning behind the name will likely continue to go unremembered.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rural Retreat was on the original Bikecentennial Route mapped in the 1970s.&nbsp; Pepper\u2019s Drug Store had been renamed the Rural Retreat Drug Store, which continued to provide prescription medicines, essential goods, and stories about the origins of Dr Pepper throughout the twentieth century.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/bike76-va.vt.domains\/wp-content\/uploads\/2025\/07\/Grave_of_Dr._Charles_T._Pepper-768x1024.jpg\" alt=\"\" class=\"wp-image-965\" style=\"width:281px;height:auto\" srcset=\"https:\/\/bike76-va.vt.domains\/wp-content\/uploads\/2025\/07\/Grave_of_Dr._Charles_T._Pepper-768x1024.jpg 768w, https:\/\/bike76-va.vt.domains\/wp-content\/uploads\/2025\/07\/Grave_of_Dr._Charles_T._Pepper-225x300.jpg 225w, https:\/\/bike76-va.vt.domains\/wp-content\/uploads\/2025\/07\/Grave_of_Dr._Charles_T._Pepper-1152x1536.jpg 1152w, https:\/\/bike76-va.vt.domains\/wp-content\/uploads\/2025\/07\/Grave_of_Dr._Charles_T._Pepper-1536x2048.jpg 1536w, https:\/\/bike76-va.vt.domains\/wp-content\/uploads\/2025\/07\/Grave_of_Dr._Charles_T._Pepper-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">While the medicinal value of Dr Pepper and other sodas have generally been disproven, their restorative properties continue to appeal to those in need of refrshment. When Senator Tim Kaine ended a long stretch of southbound hiking on the Appalachian Trail, he looked forward to \u201ccivilization\u201d where he hoped to \u201cdrink two ice-cold twenty-four ounce Dr Peppers.\u201d Senator Kaine obtained these restorative drinks in Daleville, one of several locations where the Appalachian Trail and Route 76 intersect in Virginia. In fact, the hikers and cyclists share the road about 100 yards, as hikers and cyclists follow Valley Road ridden under Interstate 81. For more on these interactions, listen to episode 26&nbsp; (<a href=\"https:\/\/bike76-va.vt.domains\/home\/podcast\/26-damascus\/\">Damascus<\/a>) of the Bike 76 VA podcast or read the 2025 article in <a href=\"https:\/\/www.ratc.org\/wp-content\/uploads\/Trail-Blazer-2025.2-Final.pdf\">Blazer<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/bike76-va.vt.domains\/wp-content\/uploads\/2025\/07\/Kaine-Bicycle.webp\" alt=\"\" class=\"wp-image-966\" style=\"width:338px;height:auto\" srcset=\"https:\/\/bike76-va.vt.domains\/wp-content\/uploads\/2025\/07\/Kaine-Bicycle.webp 750w, https:\/\/bike76-va.vt.domains\/wp-content\/uploads\/2025\/07\/Kaine-Bicycle-300x300.webp 300w, https:\/\/bike76-va.vt.domains\/wp-content\/uploads\/2025\/07\/Kaine-Bicycle-150x150.webp 150w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Grace Kostrzebski July 24, 2025 Wade Morrison needed a job. And, no one would hire him. He was desperate \u2013 feeling rejected and frustrated. Living in a small, southwestern community in Virginia, it felt like everybody else had found their niche except him. Then one day, Dr. Charles T. Pepper decided to give him [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-963","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bike76-va.vt.domains\/home\/wp-json\/wp\/v2\/posts\/963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bike76-va.vt.domains\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bike76-va.vt.domains\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bike76-va.vt.domains\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bike76-va.vt.domains\/home\/wp-json\/wp\/v2\/comments?post=963"}],"version-history":[{"count":2,"href":"https:\/\/bike76-va.vt.domains\/home\/wp-json\/wp\/v2\/posts\/963\/revisions"}],"predecessor-version":[{"id":970,"href":"https:\/\/bike76-va.vt.domains\/home\/wp-json\/wp\/v2\/posts\/963\/revisions\/970"}],"wp:attachment":[{"href":"https:\/\/bike76-va.vt.domains\/home\/wp-json\/wp\/v2\/media?parent=963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bike76-va.vt.domains\/home\/wp-json\/wp\/v2\/categories?post=963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bike76-va.vt.domains\/home\/wp-json\/wp\/v2\/tags?post=963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}